As an executive with a global management consulting firm, Jim Rogers became an expert in selling intangible, technical services to clients with formal procurement processes. Over the past 25 years, Jim has been on the winning end of proposals ranging from a few thousand dollars to a few hundred million dollars.
He was also on the losing end of one where the marketing costs were over $2 million, which was a preventable waste of money if the owners hadn’t fallen into the Betterness Trap.
In this book, he shares what he learned along the way. As an industry outsider, Jim approaches A/E sales and marketing from a 45° angle.
As president of Unbridled Revenue, Inc., he helps clients win more work.
He lives in Lexington, Kentucky with his wife Cathy and their three children.