This book will help you write winning proposals
I wrote Win More Work to help professional services firms and their marketing professionals write winning proposals. This e-book will be a surprisingly quick read, given how packed it is with tips and examples. You’ll learn about how a failed mindset, which I term “betterness,” traps you into writing losing proposals. You will learn how decision-makers choose and why your being memorable trumps your betterness. You will learn the Three-S Elements of proposals–substance, structure, and style–and how to use each element to become memorable and win more work. The book addresses difference-makers of written proposals and interviews presentations.